Master The Art of Persuasive Speaking in Global Business
Effectively achieve positive and impactful interaction, influence, and communication with global audiences.
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Is this you?
You have a clear message that you want to deliver. You’ve done plenty of presentations before and feel fairly confident in your ability to influence and persuade …
But there’s one problem…
This audience is different.
For many of them, English isn’t their first language, their interpretations are different to yours. You lack strategic cross-cultural communication skills that are key to establishing your credibility and being able to successfully communicate your message. You need the tools and techniques to frame your argument effectively and connect with your audience emotionally.
The last thing you want is for your audience to misinterpret your message, or worse still… for your presentation to fall flat on its face because you lacked the skills to communicate cross-culturally; to influence across geographic boundaries and cultures.
With globalization driving massive organizational change. NOW is the time to master the skills of persuasion with a global audience.
‘Master the Art of Persuasive Speaking in Global Business’ is a highly integrated online course for leaders who want to strengthen their persuasive communication skills to meet strategic goals and win the hearts and minds of people you want to influence.
This online course will transform the power of your communication - especially when addressing a culturally diverse audience - so that your message is not just understood but ACTED upon and REMEMBERED.
If you are a leader with responsibility across multiple geographic boundaries and cultures, the ability to influence needs to become your critical differentiator. No matter how culturally evolved you are as a leader, when it comes to addressing an audience of different cultures, you need to master specific logic and reasoning skills that are going to make your audience CONNECT with you and TAKE ACTION.
This course will teach you the techniques to apply logic, emotion, and credibility-based appeals that get you SEEN, HEARD and with the natural ability to PERSUADE.
This course will help you to:
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Understand how cultural differences impact your communication and make conscious decisions about persuasive communication through a range of proven strategies.
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Leverage logical thinking and emotion to SELL your message… think of your audience in the palm of your hand from the moment you start speaking so that they buy into/from you.
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Create WOW moments in your speech through the power of storytelling and create an immersive experience that resonates with your audience and creates memorability.
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Teach you persuasive techniques that not only positions you as an influential speaker, but that helps you lead a passionate and motivated organization as a whole.
You will have access to the course for 3 months
Who is this course for?
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Global Leaders who want to become more influential and powerfully persuasive in business when communicating interculturally.
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Multi-lingual speakers who want to learn how to positively influence others (regardless of their cultural background) with your message.
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Leaders who want to fine-tune their public speaking skills with a diverse, global audience.
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Those who have completed the Intro to The Art of Persuasive Speaking course and who want to be equipped with a proven strategy to create a persuasive speech with strong logical and emotional appeal, and trust building elements
What others say...
“We’ve worked with multiple speech consultants, but Natsuyo’s approach is second to none. Her McKinsey trained strategic and analytical skills allowed us to take a big leap from “the top IT company in Japan” to a “world class” global company.”
“Natsuyo conducted a wide and deep market research, analysed vast amount of qualitative and quantitative data, and drilled down on a strategic direction we should take. The strategy helped us grow our business in the US. We are now onto another project with Natsuyo to develop a long-term strategy.”
"I’m a presentation coach myself and I've received help in the past from a few world champions. So I've obviously worked with some real professionals in this field and know what I'm saying when I say, "Natsuyo is absolutely wonderful. Really, really wonderful at what she does, and she makes a fabulous story strategist. I'm also a literature teacher who teaches writing style, structure and analysis. Natsuyo, knows, her stuff. She gets an A+++ for storytelling class! (and I don’t dish those out easily. Ask my students !!)"
Why invest with Natsuyo Lipschutz to coach you on presentation skills?
Natsuyo Lipschutz is, without doubt, a leading expert on crafting persuasive speeches for global leaders and anybody that needs to land a moment on stage. As a non-native English speaker, her strategy and precision in the persuasive speech crafting process has made her the successful public speaker she is today.
When you enroll on Master the Art of Persuasive Speaking for Global Leaders
course, you will learn how to get your audience to look beyond your cultural background and accent and still be able to ACT UPON your message.
You will have access to the course for 3 months
BONUS 1
Book a 15 minute 1:1 coaching session with Natsuyo to apply and further your learnings of gobal public speaking and put into ACTION what you have learnt from this course
BONUS 2
Build a solid foundation as a global public speaker and learn the concet and terminology with my Intro Course - The Art of Persuasive Speaking. Get a 15% discount for the bundle of 2 programs together for just $899
Master Course curriculum
(Time 92 Minutes)
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1
Introduction
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Welcome
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2
Module 1 - Why isn't it getting through ?! - Foundation of Cross-Cultural Communications
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The 3A's of Cross-cultural Communications
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1st A - Acknowledge
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2nd A - Analyze
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3rd-A - Adapt
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The Persuasion Triad
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3
Module 2 - Build Logos into your speech
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Common Patterns of Lack of Logos
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Strategy Consultant’s Tools - So What Why So and the Pyramid Structure
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Logos Building Case Exercise
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Are your One BIG Message and mainpoints logically sound?
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4
Module 3 - Build Pathos into your speech
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The power of story
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The 6C's of the story
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5
Module 4 - Build Ethos into your speech
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Introducing Ethos
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Mehrabian's Communication Theory
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Most Common Delivery Mistakes
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7 Effective Delivery Strategies
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Record and review your speech
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6
Module 5 - Find your voice - putting it all together
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How I found my own style
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How you can find your own style
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Natsuyo Lipschutz
Natsuyo Lipschutz is the managing principal of her strategy consulting firm, ASPIRE Intelligence. She is also an executive consultant for Breakthrough Speaking, a global public speaking consultancy.
In addition, Natsuyo is the bestselling author of The Success Blueprint, which she co‐wrote with world‐renowned business speaker, Brian Tracy. She is also the author of Amazon Japan’s #1 rated presentation book, 20Ji Ni Sogiotose. The book is written in Japanese and it has also been translated into Korean and Taiwanese. In English the title means, “Say it in 20 words.”
Natsuyo is an engaging TEDx speaker who is a four-time New York Toastmasters International speech contest district finalist.
A Japanese native, Natsuyo has delivered numerous trainings, workshops, seminars, and keynotes in Japanese and English to audiences around the world. She is a world-class certified public speaking coach and a marketing intelligence strategy consultant who also provides organizational development training.
Natsuyo is widely recognized as a leading global leadership and cross-cultural communications strategist. She uses cross-cultural theory, public speaking skills, logical thinking frameworks, and team leadership skills to teach audiences how to adjust their messages so they are well received in different cultures.
By the end of her sessions, audiences are equipped with the advanced cross-cultural communication skills they need to improve team dynamics, bridge cultural gaps, and leverage the diversity within their teams.
Natsuyo has worked with leading international companies that include Toyota, American Express, BNP Paribas, Hitachi, Fujitsu, Shiseido, and Chamber of Commerce.
She began her career at a top Japanese trading company, ITOCHU International in New York. Natsuyo then received her MBA from New York University and held a management consultant position at McKinsey & Company.
Today, Natsuyo resides in New York and often travels to Japan. In addition to her dynamic speaking and consulting career, she is a competitive ballroom Latin dancer, a proud mother, and a cancer survivor.
What's Included:
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Module 1: Why isn’t it getting through?
Understand how cultural differences impact your communication and make conscious decisions about persuasive communication through a range of proven strategies.
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Module 2: Build Logos into your speech
Use the power of logic to understand your speech’s specific purpose and convince your audience to take action using logic and reason.
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Module 3: Build Pathos into your speech
Create WOW moments in your speech through the power of storytelling and create an immersive experience that plays on your audience’s emotions and creates memorability.
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Module 4: Build Ethos into your speech
Learn the essential tips for effective delivery and adapt your own communication style to appeal to a culturally diverse audience.
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Module 5: Find your voice: Putting it all together
Weave your key message into your speech effectively by applying the KISS rule (Keep It Short and Simple) in order to create “can’t stop thinking about it” thoughts that drive engagement and purchase decisions.
Course Access Information
- Intro Course: Expiration 3 months
- Master Course: Expiration 3 Months. Intro Course is a pre-requisite
- Bundle: Expiration 6 months