The Art of Persuasive Speaking in Global Business (Intro Course)
The Starter kit for speakers who need a methodology that works and gets you heard.
You write a speech you think your audience are interested in and want to hear. You get up on stage, often with very little rehearsal or prep time, and deliver what you believe to be a great presentation.
Then this happens...
TUMBLEWEED.
SILENCE.
NO STANDING OVATION.
NO ACTION.
Your speech is met with very little feedback from your audience. Maybe you don't get any feedback at all.
You kinda hoped the audience would love your content; that your charisma would carry you through, and you were pretty sure a standing ovation was in the bag. Not people standing to leave the room whilst you were in mid-speech!
Instead you delivered your speech to the sound of crickets.
Your audience has zero engagement with you … in fact they have no idea what your message is or means.
One day later, not a single person from the audience has signed up to your mailing list or offer. Nobody has reached out to tell you what a great speaker you are, and you certainly don’t have any more speaker engagements.
Nobody has taken action.
Then the self-doubt shows up. The effort put into your speech and performance that you thought was excellent simply did land for your audience. As a leader, you feel as though you’ve let yourself (and your audience) down.
It feels disappointing, embarrassing and HARD.
The truth is, I hear this story time and time again when people don't get a response from a speech they thought they had in the bag.
It's not the fact that you’re a terrible speaker. You’re probably a good speaker.
The problem is that you wrote the speech without a clear understanding of your audience. You didn’t know how the message needed to be structured so the audience could hear it and take the appropriate action.
You will have access to the Course for 3 months
Before every great speaker gets on stage to present, they do their preparation. EVERY. SINGLE. TIME. Even seasoned speaking pros who make it look effortless, prepare for every single speech.
They get clear on who their audience is, what the message is and the needs of their audience.
They create strategy and structure that’s going to keep their audience engaged throughout.
They get clear on their opening, the first 7 seconds that’s going to determine whether they audience even like them. And they work on how to powerfully close, maximizing the opportunity of being on stage, creating an unforgettable moment for the audience.
They get crystal clear on the type of language their audience will connect with, and that will move and empower them to take action.
Followed by being apparent on the core product and message that they need to sell so it’s super easy for the audience to take the next steps and buy from you.
Once they have mapped out their speaking journey, only then do they start creating a speech that deserves a standing ovation.
The hardest part of creating a great speech is creating a great outline.
Knowing what your audience needs to hear (pro-tip: it will be different for every audience) and creating a uniquely powerful message every single time you need to give a presentation.
Giving the audience compelling impetus to take the next steps, confidently engaging in your speaking content and buying your product or service.
Look, I know this might sound a little overwhelming. And you are maybe thinking “I can't do this”; “I can't be a great speaker or speechwriter...”
But believe me, my strategic methodology will support you to create a speech using a PROVEN formula and strategy that delivers powerful content and matches your audiences’ needs.
Coach you on how to craft a persuasive message and convert your audience into engaged clients.
Share my proven strategy to create a persuasive speech any global leader would be proud of, and their audience will love.
Enable you to become an unforgettable, persuasive speaker with a packed calendar of future speaker bookings.
You will have access to the Course for 3 months
Take your presentation skills that one step further with my Master Art of Persuasive Speaking Course. Get a 15% Discount for the bundle of the 2 programmes together for just $899.
(Time: 64 Minutes)
Welcome
Part 1: What is One BIG Message
Part 2: Focus on One Big Message
Part 3: Uncover your One Big Message
Part 4: Main Points to Support Your One Big Message
Part 5: Connect the Dots with Transitions
Part 1: Know the 7-30 Rule
Part 2: Opening Technique
Part 1: The Recency Effect
Part2: Closing Techniques
Part 1: The Rule of KISS
Part 2: Case Study
Part 1: Sell the "Bright Future" First
Congratulations on Completing the Introduction of Persuasive Speaking in Global Business
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You will receive an email with an option to book in for your bonus 1:1 coaching session with me
You will receive your enrolment emails into your inbox.
You get to access the leading strategy to creating a powerful, persuasive speech to WOW your audience.
Within 2 hours, you will have your most powerful message and speech outline, completed and ready to GO.
You will have access to the course materials for 3 months
Natsuyo Lipschutz is the managing principal of her strategy consulting firm, ASPIRE Intelligence. She is also an executive consultant for Breakthrough Speaking, a global public speaking consultancy.
In addition, Natsuyo is the bestselling author of The Success Blueprint, which she co‐wrote with world‐renowned business speaker, Brian Tracy. She is also the author of Amazon Japan’s #1 rated presentation book, 20Ji Ni Sogiotose. The book is written in Japanese and it has also been translated into Korean and Taiwanese. In English the title means, “Say it in 20 words.”
Natsuyo is an engaging TEDx speaker who is a four-time New York Toastmasters International speech contest district finalist.
A Japanese native, Natsuyo has delivered numerous trainings, workshops, seminars, and keynotes in Japanese and English to audiences around the world. She is a world-class certified public speaking coach and a marketing intelligence strategy consultant who also provides organizational development training.
Natsuyo is widely recognized as a leading global leadership and cross-cultural communications strategist. She uses cross-cultural theory, public speaking skills, logical thinking frameworks, and team leadership skills to teach audiences how to adjust their messages so they are well received in different cultures.
By the end of her sessions, audiences are equipped with the advanced cross-cultural communication skills they need to improve team dynamics, bridge cultural gaps, and leverage the diversity within their teams.
Natsuyo has worked with leading international companies that include Toyota, American Express, BNP Paribas, Hitachi, Fujitsu, Shiseido, and Chamber of Commerce.
She began her career at a top Japanese trading company, ITOCHU International in New York. Natsuyo then received her MBA from New York University and held a management consultant position at McKinsey & Company.
Today, Natsuyo resides in New York and often travels to Japan. In addition to her dynamic speaking and consulting career, she is a competitive ballroom Latin dancer, a proud mother, and a cancer survivor.